Unless a rider is willing to change on their own, and unless a rider has the drive to do so….. (s)he is not going to change.
In horsemanship and dealing with horses somebody has to WANT to change themselves to be ABLE to change.
So instead of aiming to change riders in 2013, encourage other riders to be a better version of themselves.
Instead of convincing other riders, lead by example, and they will know and feel why progression in their horsemanship is necessary.
“Be the change that you wish to see in the world.” - Mahatma Gandhi